Rasna is Aiming for 30% Growth in 2025-26: Piruz Khambatta
In a recent interview, Piruz Khambatta, the Chairman of Rasna International, shared the company’s ambitious plans for growth in the upcoming fiscal year. According to Khambatta, Rasna is targeting a 30% growth in 2025-26, driven by new opportunities in the e-commerce space and increasing demand in urban centers.
Rasna, a well-known player in the Indian beverage industry, has been expanding its presence in the market over the years. The company’s product portfolio includes a range of flavored drinks, energy drinks, and other beverages. With its focus on quality and innovation, Rasna has established a strong brand reputation in the country.
In an exclusive interview with Moneycontrol, Khambatta highlighted the company’s overall growth prospects, stating that two new segments have opened up for Rasna, with growth rates of 30-40%. These segments are quick commerce and regular e-commerce. The Chairman expressed confidence that Rasna is well-positioned to capitalize on these opportunities and achieve its growth targets.
The quick commerce segment has been gaining popularity in recent years, with consumers increasingly demanding fast and convenient delivery options. Rasna is well-equipped to meet this demand, with its strong logistics network and online presence. The company has been investing heavily in its e-commerce capabilities, including the development of its own e-commerce platform and partnerships with leading online marketplaces.
Regular e-commerce, on the other hand, has been a key driver of growth for Rasna in recent years. The company has been leveraging its strong brand reputation and quality products to attract a loyal customer base. With the increasing adoption of online shopping, Rasna is well-positioned to continue its growth momentum in this segment.
In addition to the e-commerce opportunities, Rasna has also seen an increase in demand for its products in urban centers. The company has been expanding its presence in these areas, with a focus on building strong relationships with retailers and wholesalers. Khambatta attributed the growth in demand to the increasing popularity of Rasna’s products among urban consumers, who are looking for convenient and affordable beverage options.
Rasna’s success can be attributed to its commitment to quality and innovation. The company has been investing in research and development to create new and exciting products that meet the evolving tastes and preferences of consumers. Additionally, Rasna has been focusing on sustainability and environmental responsibility, with a goal of reducing its carbon footprint and promoting eco-friendly practices throughout its operations.
In conclusion, Piruz Khambatta’s statement on Rasna’s growth prospects is a testament to the company’s commitment to innovation and customer satisfaction. With its strong brand reputation, quality products, and focus on e-commerce and sustainability, Rasna is well-positioned to achieve its growth targets and continue to be a leading player in the Indian beverage industry.
