Turning plastic into purpose: Carbon & Whale’s eco journey
In a world where plastic waste has become a pressing concern, a group of entrepreneurs in Kochi, India, have taken it upon themselves to revolutionize the way we think about plastic. Carbon & Whale, a startup founded by Alvin George, Sidharth A K, and Sooraj Varma, has been transforming single-use plastic into durable modular furniture, tackling environmental waste and urban infrastructure needs.
The journey began with a simple yet powerful idea: what if plastic waste could be turned into something valuable and sustainable? The founders, all passionate about sustainability, saw an opportunity to create a product that would not only reduce plastic waste but also address the growing need for urban infrastructure.
“Initially, we were just a group of friends who were passionate about sustainability,” says Alvin George, Co-Founder of Carbon & Whale. “We started exploring ways to recycle plastic waste and stumbled upon the idea of turning it into furniture. We saw an opportunity to create a product that would be both environmentally friendly and commercially viable.”
The startup’s innovative approach involves collecting plastic waste from various sources, including households, markets, and recycling centers. The plastic is then cleaned, shredded, and mixed with natural fibers to create a durable and sustainable material. This material is then molded into various shapes and designs to create modular furniture pieces, such as chairs, tables, and shelves.
Carbon & Whale’s mission is not only to reduce plastic waste but also to create a sustainable alternative to traditional furniture. The startup’s products are designed to be durable, long-lasting, and easy to maintain, making them an attractive option for consumers and businesses alike.
“We’re not just creating furniture, we’re creating a movement,” says Sidharth A K, Co-Founder of Carbon & Whale. “We want to inspire others to join us in our mission to reduce plastic waste and promote sustainability.”
Since its inception, Carbon & Whale has made significant strides in its mission. The startup has recycled over 12,000 kg of plastic waste and has hit ₹5 crore in revenue by 2025. The startup’s success has also attracted attention from investors and customers, with Carbon & Whale partnering with several prominent brands and organizations.
“The response has been overwhelming,” says Sooraj Varma, Co-Founder of Carbon & Whale. “We’ve received orders from all over the country, and our products are being used in homes, offices, and public spaces. It’s a testament to the power of innovation and sustainability.”
Carbon & Whale’s success is not just a testament to the founders’ entrepreneurial spirit but also to the growing demand for sustainable products. As consumers become increasingly aware of the environmental impact of their purchasing decisions, companies that prioritize sustainability are seeing significant benefits.
“Sustainability is no longer just a buzzword, it’s a business imperative,” says Alvin George. “Companies that prioritize sustainability are not only doing good for the environment, but they’re also reaping significant financial rewards.”
Carbon & Whale’s success is also a reminder that sustainability can drive profitability. The startup’s innovative approach has not only reduced plastic waste but also created a new market for sustainable products.
“We’re proof that sustainability can drive profitability,” says Sidharth A K. “We’re not sacrificing profit for the sake of sustainability, we’re using sustainability to drive our business forward.”
As Carbon & Whale continues to grow and expand its operations, the startup remains committed to its mission of reducing plastic waste and promoting sustainability. The founders’ vision is to create a world where plastic waste is a thing of the past, and sustainable products are the norm.
“We’re not just a startup, we’re a movement,” says Sooraj Varma. “We’re using our products to inspire others to join us in our mission to create a more sustainable future.”
In conclusion, Carbon & Whale’s eco journey is a testament to the power of innovation and sustainability. The startup’s innovative approach to transforming plastic waste into durable modular furniture has not only reduced plastic waste but also created a sustainable alternative to traditional furniture. As consumers and businesses continue to prioritize sustainability, startups like Carbon & Whale will play a critical role in creating a more environmentally friendly future.
Source: https://ascendants.in/the-ascendants/waste-plastic-furniture-carbon-whale/
