Apple Didn’t Want Tesla in the Same Building, Tesla is Now its Neighbour in Mumbai
In a surprising turn of events, Tesla, the electric vehicle giant, has found a new location for its showroom in Mumbai’s upscale Bandra-Kurla Complex (BKC) area, right next to Apple’s newly opened store. The distance between the two is a mere 120-200 metres, making it a peculiar neighbourly setup.
According to a report by NDTV Profit, Apple had specifically mentioned in the lease agreement that Tesla cannot open a showroom in Jio World Drive, where Apple’s Mumbai BKC store is located. The report states that Apple’s lease agreement was signed in 2023, and Tesla’s showroom is now set to open on the ground floor of the Maker Maxity building, adjacent to Jio World Drive.
It’s unclear why Apple was opposed to Tesla opening a showroom in the same building, but it’s possible that the two companies were competing for customers in the same space. Apple is known for its premium products, while Tesla is a pioneer in the electric vehicle industry. The two companies may have had different target audiences, and Apple may have wanted to maintain a clear distinction between their products and services.
However, it seems that Tesla was not deterred by Apple’s opposition and has instead chosen to set up shop just a stone’s throw away. The new showroom will likely attract a lot of attention, given its proximity to Apple’s store and the high footfall in the area.
The BKC area is a hub for many multinational companies, startups, and entrepreneurs, making it a hotspot for innovation and entrepreneurship. The presence of both Apple and Tesla in the area is a testament to the region’s growing importance as a business hub.
Tesla’s new showroom is expected to offer a range of services, including test drives, vehicle demonstrations, and customer support. The company has been expanding its presence in India rapidly, and this new showroom is likely to be a key part of its strategy to increase brand awareness and sales.
Apple’s decision to keep Tesla out of its building may have been a strategic move to maintain control over the customer experience and to avoid competition from a rival brand. However, the proximity of the two showrooms may actually work in their favour by attracting customers who are interested in both Apple’s products and Tesla’s electric vehicles.
In conclusion, the unexpected neighbourly setup between Apple and Tesla in Mumbai’s BKC area is a fascinating development that highlights the complexities of the business world. While Apple may have wanted to maintain a clear distinction between its products and services, Tesla’s decision to set up shop nearby may actually benefit both companies in the long run.
As the Indian market continues to evolve and grow, it will be interesting to see how these two companies navigate their new neighbourly relationship and how it affects their business strategies.
Source:
https://www.ndtvprofit.com/amp/business/apple-gets-tesla-as-an-unwanted-neighbour-in-mumbais-bkc
