Apple Makes Vision Pro Creator Rockwell New Siri Chief: Report
In a significant shake-up at Apple, the tech giant has reportedly named Mike Rockwell, the head of Vision Pro development, as the new chief for its virtual assistant Siri. This move marks a significant change in the company’s leadership structure, as it removes Siri from the control of AI head John Giannandrea. According to Bloomberg, Apple CEO Tim Cook has reportedly lost confidence in John’s ability to develop products.
This news comes at a time when Apple is facing challenges in improving its virtual assistant capabilities. The company recently announced that it would delay the rollout of AI features for Siri until 2026. This delay has sparked concerns about Apple’s ability to keep pace with its competitors in the AI space.
Rockwell, who has been leading the development of Apple’s Vision Pro technology, is expected to bring a new perspective to Siri’s development. Vision Pro is a technology that enables Apple’s devices to better understand and interact with their surroundings. With Rockwell at the helm of Siri, Apple may be looking to leverage this technology to improve the virtual assistant’s capabilities.
The change in leadership comes as Apple is facing increased competition from its rivals in the virtual assistant space. Amazon’s Alexa and Google Assistant have been gaining popularity in recent years, and Apple is struggling to keep up. Siri was once considered one of the most advanced virtual assistants on the market, but it has fallen behind in recent years.
Under Giannandrea’s leadership, Siri has struggled to keep pace with the competition. The virtual assistant has faced criticism for its limited capabilities and lack of integration with other Apple devices. The delay in the rollout of AI features for Siri has only added to the concerns about the company’s ability to develop a competitive virtual assistant.
Rockwell’s appointment as Siri chief could be a sign that Apple is looking to take a different approach to developing its virtual assistant. With his background in developing Vision Pro technology, Rockwell may be able to bring a new level of innovation to Siri’s development. However, it remains to be seen how Rockwell’s appointment will impact the development of Siri and Apple’s overall strategy in the virtual assistant space.
Apple’s decision to delay the rollout of AI features for Siri has sparked concerns about the company’s ability to keep pace with its competitors. The delay has also raised questions about the company’s commitment to developing its virtual assistant. With Rockwell at the helm of Siri, Apple may be looking to revamp its approach to virtual assistant development.
The appointment of Rockwell as Siri chief is a significant change for Apple, and it remains to be seen how it will impact the company’s overall strategy in the virtual assistant space. However, one thing is clear: Apple is looking to shake things up and bring a new level of innovation to its virtual assistant.
