BoAt & Mass Appeal Collaborate to Support Dharavi Musicians
In a heartwarming initiative, BoAt, a popular Indian audio brand, has partnered with Mass Appeal, a renowned global music label co-founded by hip-hop legend Nas, to support young and aspiring musicians from Mumbai’s Dharavi area. The collaboration is part of the Dharavi Dream Project, a hip-hop music school that empowers underprivileged children through music and creative expression.
The Dharavi Dream Project, founded by Gaurav Vaz, aims to provide a platform for young artists from Dharavi to showcase their talent and share their stories through music. The project not only focuses on teaching music but also helps the children develop essential life skills such as teamwork, communication, and confidence. BoAt’s partnership with Mass Appeal will help take the project to the next level by providing mentorship, training, and exposure to the global music industry.
BoAt, known for its trendy and affordable audio products, has been actively involved in various social initiatives in the past. This collaboration with Mass Appeal marks a significant milestone in the brand’s efforts to give back to the community. “At BoAt, we believe in the power of music to bring people together and create a positive impact. Our partnership with Mass Appeal and the Dharavi Dream Project is a testament to our commitment to using our platform for social good,” said Aman Gupta, Co-Founder, BoAt.
Mass Appeal, with its rich history of nurturing talented artists, will provide expert guidance and mentorship to the young musicians. The label has played a significant role in shaping the careers of many successful artists, including Nas, The Wu-Tang Clan, and De La Soul. “Mass Appeal is thrilled to partner with BoAt and the Dharavi Dream Project. We believe that music has the power to transcend borders and bring people together. Our collaboration will provide a unique opportunity for these talented young artists to showcase their skills and reach a global audience,” said Stephen Mayer, CEO, Mass Appeal.
The Dharavi Dream Project has already made significant progress since its inception. The project has empowered over 100 young artists from Dharavi, providing them with a safe and creative space to express themselves through music. The project’s participants have performed at various events and festivals, including the prestigious NH7 Weekender and the Mumbai Music Festival.
The collaboration between BoAt, Mass Appeal, and the Dharavi Dream Project will provide a comprehensive music education program to the young artists. The program will include workshops, mentorship sessions, and recording studio access, giving the participants a hands-on experience in music production and performance. The project will also provide opportunities for the artists to perform at various events and festivals, both locally and internationally.
The impact of this collaboration will be far-reaching, not only for the young artists but also for the community as a whole. Music has the power to bring people together and create a positive impact on society. This initiative will help break down social barriers and provide a platform for underprivileged children to showcase their talent and share their stories.
In conclusion, the partnership between BoAt and Mass Appeal is a significant step forward in the world of music and social entrepreneurship. The collaboration will provide a unique opportunity for young artists from Dharavi to showcase their talent and reach a global audience. We can expect to see some exciting developments from this partnership in the future, and we look forward to seeing the impact it will have on the lives of these talented young artists.
