BoAt & Mass Appeal Collaborate to Support Dharavi Musicians
In a groundbreaking initiative, Indian audio brand boAt has partnered with renowned global music label Mass Appeal, co-founded by hip-hop legend Nas, to support young and aspiring musicians from Mumbai’s Dharavi. The collaboration took place under the banner of the Dharavi Dream Project, a hip-hop music school that empowers underprivileged children through music and creative expression.
The Dharavi Dream Project is a unique program that uses music as a means to transform the lives of underprivileged children living in the densely populated Dharavi slum. The project provides these children with a platform to express themselves, build confidence, and develop essential life skills. The partnership between boAt and Mass Appeal is a significant milestone in the project’s journey, as it brings together two like-minded organizations that share a passion for music and social impact.
The collaboration aims to provide a comprehensive support system for the young musicians, including mentorship, training, and access to industry-standard equipment. The partnership will also facilitate the creation of original music content, which will be showcased on various platforms, including social media, music streaming services, and live events.
“We are thrilled to partner with Mass Appeal and the Dharavi Dream Project to support these talented young musicians,” said Aman Gupta, co-founder of boAt. “Music has the power to transform lives, and we believe that by providing these children with a platform and resources, we can help them achieve their dreams and make a positive impact in their community.”
Mass Appeal has a long history of discovering and nurturing emerging talent, having worked with artists such as Nas, De La Soul, and A$AP Rocky. The label’s co-founder, Nas, is a renowned rapper and entrepreneur who has been instrumental in shaping the sound of hip-hop.
“We are proud to partner with boAt and the Dharavi Dream Project to support these young musicians,” said Nas. “Music has the power to bring people together and create positive change, and we believe that this collaboration will not only showcase the talents of these young artists but also help to empower them to make a difference in their community.”
The Dharavi Dream Project was founded by musician and social entrepreneur, Saurabh Pandey, who has a deep understanding of the challenges faced by underprivileged children in Dharavi. Pandey’s vision is to use music as a means to provide these children with a sense of purpose, confidence, and direction.
“We are grateful to boAt and Mass Appeal for their support and trust in our vision,” said Pandey. “This partnership will enable us to provide our students with the resources they need to succeed and make a positive impact in their community. We believe that music has the power to transform lives, and we are excited to see the impact that this collaboration will have on these young musicians.”
The partnership between boAt, Mass Appeal, and the Dharavi Dream Project is a testament to the power of collaboration and the impact that can be achieved when like-minded organizations come together to support a common cause. The collaboration is a win-win for all parties involved, as it provides boAt with an opportunity to give back to the community, Mass Appeal with a chance to discover and nurture new talent, and the Dharavi Dream Project with the resources it needs to continue empowering underprivileged children through music.
In conclusion, the partnership between boAt and Mass Appeal to support Dharavi musicians is a significant milestone in the journey of the Dharavi Dream Project. The collaboration has the potential to make a positive impact on the lives of these young musicians and provide them with the resources they need to succeed. We are excited to see the outcome of this partnership and the positive change that it will bring to the community.
