boAt & Mass Appeal Collaborate to Support Dharavi Musicians
Music has the power to bring people together, transcend boundaries, and create a sense of community. In a city like Mumbai, where the sounds of the city are a constant reminder of its vibrant energy, music is an integral part of its fabric. However, not all neighborhoods in the city have equal access to this creative outlet. Dharavi, one of the largest slums in Asia, is a prime example of this. Despite its vibrant street art and entrepreneurial spirit, Dharavi’s young residents often lack opportunities to express themselves through music.
To bridge this gap, boAt, a popular audio brand, has partnered with Mass Appeal, a renowned global music label co-founded by hip-hop legend Nas, to support young artists from Dharavi. The collaboration took place under the banner of the Dharavi Dream Project, a hip-hop music school that empowers underprivileged children through music and creative expression.
The Dharavi Dream Project is a unique initiative that recognizes the potential of music to transform lives. By providing a platform for young artists to hone their skills, share their stories, and connect with a global audience, the project aims to break the cycle of poverty and inequality. The project’s focus on hip-hop music is significant, as it is a genre that has the power to amplify marginalized voices and spark social change.
boAt, known for its high-quality audio products, has been a long-time supporter of music and the arts. The company’s partnership with Mass Appeal is a natural extension of its commitment to empowering young artists. “At boAt, we believe that music has the power to bring people together and create a sense of community,” said Aman Gupta, co-founder of boAt. “We are thrilled to partner with Mass Appeal to support the Dharavi Dream Project and provide a platform for these talented young artists to share their stories with the world.”
Mass Appeal, with its rich history of promoting underground hip-hop and nurturing new talent, is the perfect partner for this initiative. The label has a reputation for spotting and developing fresh talent, and its involvement in the Dharavi Dream Project will undoubtedly bring attention and resources to the project. “We are excited to be a part of the Dharavi Dream Project and support these incredible young artists,” said Willo Perron, co-founder of Mass Appeal. “Hip-hop has always been about the voiceless speaking out, and we believe that these young artists have a powerful message to share with the world.”
The Dharavi Dream Project’s music school is located in the heart of Dharavi, amidst the bustling streets and markets. The school is equipped with state-of-the-art equipment and offers classes in music production, DJing, and MCing. The students, aged between 15 and 25, come from diverse backgrounds, united by their passion for music and their desire to make a difference.
Under the guidance of experienced instructors, the students learn the fundamentals of music production, from beat-making to mixing and mastering. They also learn about the business side of the music industry, including songwriting, copyright law, and marketing. The school’s curriculum is designed to equip the students with the skills they need to succeed in the music industry, while also fostering their creativity and self-expression.
The partnership between boAt and Mass Appeal has already shown promising results. The two companies have collaborated on several music production workshops, where students from the Dharavi Dream Project were given the opportunity to work with experienced producers and rappers. The workshops have been a huge success, with the students producing high-quality tracks that showcase their talent and creativity.
The collaboration has also led to the creation of a new track, “Dharavi Dreams,” which features some of the school’s most talented students. The track is a testament to the power of music to bring people together and create a sense of community. The lyrics are a reflection of the students’ experiences growing up in Dharavi, from the challenges they face to their hopes and dreams for a better future.
The release of “Dharavi Dreams” marks the beginning of a new chapter for the Dharavi Dream Project. The track will be distributed globally, providing the students with a platform to share their music with a wider audience. The project’s social media channels will also be launched, allowing fans to engage with the students and follow their journey.
The partnership between boAt and Mass Appeal is a shining example of what can be achieved when like-minded organizations come together to support a common cause. By empowering young artists from Dharavi, the two companies are not only providing them with a platform to express themselves but also giving them a chance to break the cycle of poverty and inequality.
As the Dharavi Dream Project continues to grow and evolve, it is clear that music will play a central role in the lives of these young artists. Music has the power to transform lives, and the Dharavi Dream Project is a testament to its ability to bring people together and create a sense of community. By supporting the project, boAt and Mass Appeal are not only supporting young artists but also contributing to the creation of a more just and equitable society.
