Google Suspends 2.9 Mn Ads Accounts in India in 2024
In its latest Ads Safety Report, Google has revealed that it removed 247.4 million advertisements and suspended 2.9 million advertiser accounts in India during 2024. The report highlights the company’s efforts to combat policy violations and ensure a safe and trustworthy advertising experience for its users. In this blog post, we’ll dive deeper into the report’s findings and explore the top policy violations in India.
According to the report, Google’s Advertising and Publishing Policies aim to prevent abuse and promote a positive online environment. In India, the top policy violations were found to be abusing ad networks, financial services, and gambling and games. These violations can have severe consequences, including account suspension and ad removal.
The report also sheds light on Google’s efforts to verify election-related advertisers. In the run-up to the 2024 Lok Sabha elections, the company verified more than 8,900 new election advertisers and removed 10.7 million election ads from unverified accounts. This move aims to prevent the spread of misinformation and ensure that political advertisers comply with election laws.
Top Policy Violations in India
The report highlights the following top policy violations in India:
- Abusing Ad Networks: Google removed 145.4 million ads and suspended 1.2 million advertiser accounts for abusing ad networks. This violation involves using ad networks to spread misinformation, promote illegal activities, or engage in other harmful behaviors.
- Financial Services: The company removed 34.4 million ads and suspended 321,000 advertiser accounts for violating financial services policies. These policies aim to prevent fraudulent activities, such as phishing or promoting illegal financial schemes.
- Gambling and Games: Google removed 21.3 million ads and suspended 143,000 advertiser accounts for violating gambling and games policies. These policies aim to prevent the promotion of illegal gambling activities, including online casinos and sports betting.
Global Efforts to Combat Election Misinformation
Google’s efforts to combat election misinformation are not limited to India. The company has implemented measures globally to prevent the spread of false information during elections. The report highlights the following global efforts:
- Verified Election Advertisers: Google verified more than 8,900 new election advertisers and removed 10.7 million election ads from unverified accounts. This move aims to ensure that political advertisers comply with election laws and regulations.
- Election Ads Transparency: The company provided transparency reports for election ads, allowing users to see who is behind an ad and what it is promoting.
- Policy Enforcement: Google enforced its election-related policies, including those related to political content, misinformation, and manipulation.
Conclusion
Google’s Ads Safety Report highlights the company’s efforts to combat policy violations and ensure a safe and trustworthy advertising experience for its users. The report’s findings provide valuable insights into the top policy violations in India, including abusing ad networks, financial services, and gambling and games. Google’s global efforts to combat election misinformation are also commendable, and its measures to verify election advertisers and provide transparency reports are crucial in preventing the spread of false information during elections.
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