India’s new obsessions: Quick commerce & short drama apps
In the ever-evolving digital landscape of India, two new obsessions have taken center stage – quick commerce and short drama apps. These innovative platforms have not only disrupted traditional consumer habits but have also redefined the way Indians engage with technology.
The Rise of Quick Commerce
Quick commerce, also known as instant delivery or 10-minute delivery, has become a phenomenon in India. The industry has witnessed unprecedented growth, with revenues crossing ₹7,500 crore in FY24. This staggering figure is a testament to the increasing demand for convenience and speed in urban India.
According to a recent report, 68% of metro users in India order food or essentials at least twice a week, with the majority opting for quick commerce services. This trend is expected to continue, driven by the growing demand for instant gratification and the increasing penetration of smartphones.
The success of quick commerce can be attributed to the innovative business models adopted by companies like Swiggy, Zomato, and Dunzo. These platforms have leveraged technology to streamline logistics, offer real-time tracking, and provide a seamless user experience.
The rise of quick commerce has also led to the emergence of new business opportunities. For instance, several startups are now offering niche services like grocery delivery, pet food delivery, and even same-day laundry services.
The Rise of Short Drama Apps
In addition to quick commerce, short drama apps have also gained immense popularity in India. These apps, which offer bite-sized entertainment in the form of short-form videos, have seen a massive surge in user adoption.
According to recent data, short drama apps saw 300 million users in 2025, a 40% increase from 2023. Ad revenues have also skyrocketed, with the industry clocking in at ₹2,000 crore in 2024.
The success of short drama apps can be attributed to their engaging content, which appeals to a wide range of audiences. These apps offer a unique blend of entertainment, education, and inspiration, making them a staple in many Indian households.
The rise of short drama apps has also led to the emergence of new talent in the entertainment industry. Many aspiring actors, writers, and directors are now leveraging these platforms to showcase their skills and gain recognition.
Speed and Personalization: The New Normal
The rise of quick commerce and short drama apps has redefined urban India’s digital habits. Both industries have leveraged technology to offer speed and personalization, which are now the new normal for Indian consumers.
In the quick commerce space, speed is the key differentiator. Companies like Swiggy and Zomato have optimized their logistics to ensure that orders are delivered within minutes. This has led to a significant increase in customer satisfaction and loyalty.
Similarly, short drama apps have leveraged personalization to offer content that resonates with their audience. These apps use algorithms to understand user preferences and offer a curated experience, which has led to a significant increase in engagement and retention.
Conclusion
In conclusion, India’s new obsessions with quick commerce and short drama apps are a testament to the country’s appetite for innovation and convenience. As these industries continue to evolve, it will be exciting to see how they shape the future of consumer behavior in India.
As the digital landscape continues to transform, it is essential for businesses to stay ahead of the curve and adapt to the changing preferences of their customers. By offering speed and personalization, companies can not only stay relevant but also build a loyal customer base.
Whether it’s 10-minute delivery or 3-minute drama, one thing is certain – India’s digital surge is here to stay, and it will continue to shape the country’s consumer behavior for years to come.
