India’s New Obsessions: Quick Commerce & Short Drama Apps
The digital landscape in India has been witnessing a significant transformation in recent years, with new trends and innovations emerging to capture the attention of consumers. Two such obsessions that have been making waves in the Indian market are quick commerce and short drama apps. In this blog post, we’ll delve into the world of these two phenomena and explore how they are redefining urban India’s digital habits.
Quick Commerce in India
Quick commerce, also known as instant delivery or 10-minute delivery, has been gaining popularity in India at a rapid pace. The concept is simple – consumers can order their favorite food, groceries, or other essentials online and receive them at their doorstep within a short span of time. The market has seen significant growth, with quick commerce in India crossing ₹7,500 crore in FY24.
One of the primary reasons behind the success of quick commerce in India is the increasing demand for convenience and speed. With busy schedules and limited time, consumers are looking for ways to save time and effort. Quick commerce platforms have filled this gap by providing customers with a seamless and efficient ordering experience.
Another reason for the growth of quick commerce is the penetration of smartphones and internet connectivity in India. With more people having access to smartphones and the internet, the demand for online ordering and delivery has increased. Quick commerce platforms have leveraged this trend to provide consumers with a range of options and services.
Short Drama Apps in India
Short drama apps, on the other hand, have been gaining popularity in India for their engaging and entertaining content. These apps offer a range of short-form videos, including drama, comedy, and romance, that cater to diverse tastes and preferences.
The success of short drama apps can be attributed to the changing consumer behavior in India. With the rise of mobile-first consumption, consumers are looking for content that is easily consumable and can be accessed on-the-go. Short drama apps have filled this gap by providing consumers with bite-sized content that can be easily digested.
Another reason for the growth of short drama apps is the increasing demand for original content in India. Consumers are looking for unique and authentic stories that reflect their experiences and emotions. Short drama apps have responded to this demand by offering a range of original and engaging content.
Ad Revenues
The growth of quick commerce and short drama apps has led to a significant increase in ad revenues in India. Ad revenues for short drama apps hit ₹2,000 crore in 2024, with a growth rate of 40% from 2023. This surge in ad revenues can be attributed to the increasing popularity of these platforms and the growing demand for online advertising.
Innovations and Personalization
Both quick commerce and short drama apps are innovating to stay ahead of the competition. Quick commerce platforms are focusing on personalization, using data and analytics to offer customers a tailored experience. For instance, some platforms are using AI-powered chatbots to help customers with their orders, while others are offering personalized recommendations based on consumer preferences.
Short drama apps, on the other hand, are focusing on content innovation. They are experimenting with new formats, such as interactive and immersive content, to keep consumers engaged. They are also partnering with popular creators and influencers to offer exclusive content and attract new audiences.
Conclusion
In conclusion, quick commerce and short drama apps are two of the most popular obsessions in India today. These platforms have revolutionized the way consumers order food and groceries, and the way they consume entertainment content. With innovations in personalization and content, these platforms are poised to continue their growth and popularity in the years to come.
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