India’s New Obsessions: Quick Commerce & Short Drama Apps
The digital landscape in India is witnessing an unprecedented surge, with new trends and habits emerging at an incredible pace. Two of the most significant obsessions that have captured the attention of urban Indians are quick commerce and short drama apps. In this blog post, we will delve into the fascinating world of 10-minute deliveries and 3-minute dramas, exploring how they are transforming consumer behavior in India.
Quick Commerce: The Rise of 10-Minute Deliveries
Quick commerce, also known as instant delivery or 10-minute delivery, has become a staple in urban Indian life. This phenomenon has witnessed a staggering growth, with the market crossing ₹7,500 crore in FY24. The key driver behind this growth is the increasing demand for convenience and speed. With the rise of busy lifestyles, consumers are seeking ways to save time and effort, and quick commerce apps have risen to meet this need.
The numbers are impressive. According to a recent report, 68% of metro users in India order food or products online at least twice a week. This is no surprise, given the ease of use and instant gratification that these apps offer. With just a few taps on the screen, consumers can access a wide range of products and services, from food and groceries to electronics and fashion.
The success of quick commerce apps can be attributed to their ability to offer personalized experiences, tailored to individual preferences and needs. For instance, many apps use AI-powered algorithms to suggest products based on users’ purchase history and preferences, making the shopping experience more efficient and enjoyable.
Short Drama Apps: The Rise of 3-Minute Dramas
Another phenomenon that has taken India by storm is short drama apps. These apps have seen a remarkable growth, with 300 million users in 2025, a 40% increase from 2023. The success of these apps can be attributed to their ability to offer bite-sized, engaging, and entertaining content.
Short drama apps have disrupted the traditional TV viewing experience, offering a new way for consumers to enjoy their favorite shows. With the rise of mobile-first India, these apps have become a staple in many households, with users watching multiple episodes in a single sitting.
The ad revenue generated by short drama apps is also impressive, with ₹2,000 crore in 2024. This growth can be attributed to the increasing popularity of these apps and the ability of advertisers to target specific audiences.
The Future of Quick Commerce & Short Drama Apps
As delivery platforms and content apps continue to innovate, speed and personalization are redefining urban India’s digital habits. With the rise of 5G and improved mobile networks, the demand for instant delivery and high-quality content is only expected to grow.
In the future, we can expect to see more personalized experiences, with apps using AI and machine learning to offer tailored recommendations and services. We can also expect to see more partnerships between quick commerce and short drama apps, offering integrated experiences that cater to consumers’ diverse needs.
Conclusion
The rise of quick commerce and short drama apps in India is a testament to the country’s digital surge. With the increasing demand for convenience, speed, and personalization, these apps have become an integral part of urban Indian life. As the market continues to grow, we can expect to see more innovations and disruptions, transforming the way we live, work, and entertain ourselves.
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