India’s New Obsessions: Quick Commerce & Short Drama Apps
In the rapidly evolving digital landscape of India, two trends have emerged as the new obsessions of urban Indians: quick commerce and short drama apps. These trends have not only disrupted the way we consume goods and services but have also transformed our daily habits. In this blog post, we’ll delve into the world of quick commerce and short drama apps, exploring their growth, innovation, and impact on consumer behavior.
Quick Commerce: The Rise of Instant Deliveries
Quick commerce, also known as instant delivery or rapid delivery, has taken India by storm. The concept is simple: consumers can order their favorite food, groceries, or essentials online and receive them within minutes. This convenience-driven model has resonated with urban Indians, who are willing to pay a premium for the speed and ease of delivery.
According to a recent report, India’s quick commerce industry crossed ₹7,500 crore (approximately $1 billion) in FY24. What’s more, 68% of metro users order at least twice a week, indicating a high frequency of usage. The popularity of quick commerce is attributed to the proliferation of smartphones, increasing internet penetration, and the growing demand for convenience.
Some of the key players in the quick commerce space include Zomato, Swiggy, and Dunzo, which have expanded their services to include not just food but also groceries, household essentials, and even medical supplies. These platforms have innovated by introducing features such as real-time tracking, live order updates, and contactless deliveries to ensure a seamless experience for customers.
Short Drama Apps: The Rise of Bite-Sized Entertainment
Short drama apps, on the other hand, have taken the entertainment world by storm. These apps offer bite-sized, episodic content that caters to the attention span of modern consumers. The concept is simple: users can consume short, engaging stories, anywhere, anytime, on their smartphones.
According to a recent report, short drama apps saw 300 million users in 2025, a 40% increase from 2023. Ad revenues for these apps hit ₹2,000 crore (approximately $270 million) in 2024, indicating the potential for growth in this space.
Some of the key players in the short drama app space include MX Player, Hotstar, and Voot, which have partnered with popular content creators to produce engaging, short-form content. These apps have innovated by introducing features such as interactive storytelling, social sharing, and gamification to keep users hooked.
Speed and Personalization: The New Normal
What’s driving the success of quick commerce and short drama apps? Speed and personalization are the key factors. Consumers today expect instant gratification and personalized experiences. Quick commerce platforms have responded by offering real-time tracking, live order updates, and contactless deliveries to ensure a seamless experience. Short drama apps have innovated by producing engaging, bite-sized content that caters to individual tastes and preferences.
The Impact on Consumer Behavior
The rise of quick commerce and short drama apps has had a significant impact on consumer behavior. Urban Indians are now accustomed to instant gratification and personalized experiences. They expect goods and services to be delivered at their doorstep within minutes, and entertainment to be available at their fingertips.
This shift in consumer behavior has also led to changes in the way businesses operate. Companies are now investing heavily in technology, innovation, and customer experience to stay ahead of the competition. The lines between e-commerce, entertainment, and content are blurring, and consumers are benefiting from this convergence.
Conclusion
In conclusion, quick commerce and short drama apps have taken India by storm, transforming the way we consume goods and services. Speed and personalization are the new normal, and consumers are willing to pay a premium for instant gratification. As these trends continue to evolve, we can expect even more innovation and disruption in the digital landscape. Whether you’re a consumer or a business, it’s essential to stay ahead of the curve and adapt to these changes to thrive in the rapidly evolving world of quick commerce and short drama apps.
