
Indore Startup Wins Best Sales CRM & Loyalty Solution Award
In the world of startups, success is often measured by the innovative solutions they bring to the table. And, in the city of Indore, two friends-turned-entrepreneurs, Akash Joshi and Ankur Pathak, have made a remarkable mark in the tech solutions space. Their startup, IMAST, has been making waves in the industry with its flagship product, IMAST 360, earning recognition as the Best Sales CRM and Loyalty Solution at the India Business Awards 2025.
Founded in 2016, IMAST started as a humble endeavor by Joshi and Pathak, who quit their jobs to pursue their passion for building a tech solutions startup. With a vision to create innovative solutions that streamline business operations, they set out to build a platform that would cater to the growing needs of various industries. Today, IMAST has successfully secured over 100 clients across sectors such as automotive, FMCG, retail, electrical, and more.
The story of IMAST’s success is a testament to the power of perseverance and innovative thinking. The startup’s flagship product, IMAST 360, is a comprehensive Sales CRM and Loyalty Solution designed to help businesses manage their sales, customer relationships, and loyalty programs efficiently. This cutting-edge software allows companies to track customer interactions, automate sales processes, and analyze data to make informed decisions.
The journey to bagging the Best Sales CRM and Loyalty Solution Award at the India Business Awards 2025 was not an easy one. IMAST 360 underwent rigorous testing and evaluation by a panel of industry experts, who assessed the product’s capabilities, user experience, and overall impact on the businesses that utilize it.
“We are thrilled to receive this prestigious award,” said Akash Joshi, Co-Founder of IMAST. “This recognition is a testament to the hard work and dedication of our team, who have worked tirelessly to create a product that truly makes a difference in the lives of our clients.”
The India Business Awards 2025, organized by the India Business Awards Committee, aims to recognize and celebrate excellence in the business world. The awards are designed to acknowledge the innovative solutions and achievements of Indian startups, companies, and individuals who have made significant contributions to the growth and development of the country’s economy.
IMAST’s success story is a shining example of the potential that Indian startups hold. The startup’s journey from a humble beginning to becoming a renowned player in the tech solutions space is a testament to the power of innovation, determination, and entrepreneurial spirit.
As IMAST continues to grow and expand its reach, it is clear that the company is poised for even greater success in the years to come. With a team of talented professionals, a strong product portfolio, and a commitment to delivering exceptional customer experiences, IMAST is well-positioned to become a leader in the tech solutions space.