Indore Startup Wins Best Sales CRM & Loyalty Solution Award
In the world of entrepreneurship, success stories are aplenty, but there’s a special kind of satisfaction that comes from seeing a startup grow from scratch to become a force to be reckoned with. One such inspiring tale is that of IMAST, a tech solutions startup based in Indore, which has recently bagged the prestigious Best Sales CRM and Loyalty Solution Award at the India Business Awards 2025.
Founded in 2016 by Akash Joshi and Ankur Pathak, IMAST was a humble beginning that has since grown into a company worth Rs 100 crore, with a client base of over 100 across various sectors, including automotive, FMCG, retail, electrical, and more. The startup’s flagship product, IMAST 360, has been the driving force behind its success, and it’s no surprise that it took home the top honors at the India Business Awards 2025.
The India Business Awards, an esteemed platform that recognizes and rewards outstanding business achievements, is an annual event that brings together the best of the best from across the country. The awards aim to acknowledge and celebrate the entrepreneurial spirit, innovation, and excellence that defines the Indian business landscape.
IMAST 360, the flagship product of IMAST, is a comprehensive sales CRM and loyalty solution that helps businesses streamline their sales processes, improve customer engagement, and drive revenue growth. The product’s innovative features, such as AI-powered sales forecasting, real-time inventory management, and personalized customer communication, have made it a game-changer in the industry.
The journey of IMAST from its humble beginnings to becoming a leading tech solutions startup is a testament to the power of innovation, perseverance, and teamwork. The founders, Akash and Ankur, met while studying at the Indian Institute of Technology (IIT) in Indore and shared a passion for technology and entrepreneurship. After working for a few years in the industry, they decided to take the leap and start their own venture.
“We realized that there was a huge gap in the market for a sales CRM and loyalty solution that was user-friendly, scalable, and affordable,” said Akash Joshi, Co-Founder of IMAST. “We saw an opportunity to create a product that would help businesses simplify their sales processes, improve customer relationships, and drive growth. And that’s exactly what we did with IMAST 360.”
The startup’s growth has been nothing short of phenomenal, with its client base expanding rapidly across various sectors. The company’s success can be attributed to its commitment to innovation, customer-centric approach, and a team of dedicated professionals who work tirelessly to deliver exceptional results.
“We’re thrilled to have received the Best Sales CRM and Loyalty Solution Award at the India Business Awards 2025,” said Ankur Pathak, Co-Founder of IMAST. “It’s a testament to our team’s hard work and dedication to delivering innovative solutions that make a real difference to our customers. We’re committed to continuing our journey of innovation and excellence, and we’re excited to see what the future holds.”
As IMAST looks to the future, it’s clear that the startup is poised for even greater success. With its flagship product, IMAST 360, already making waves in the industry, the company is well-positioned to continue its growth trajectory and make a significant impact in the world of tech solutions.
The story of IMAST is a shining example of what can be achieved when passion, innovation, and perseverance come together. It’s a reminder that even in the face of adversity, entrepreneurs can overcome challenges and achieve their dreams with determination and hard work.
As the startup continues to scale new heights, one thing is clear – IMAST is here to stay, and its innovative solutions are set to make a lasting impact on the world of business.
