
Indore Startup Wins Best Sales CRM & Loyalty Solution Award
In a significant achievement, Indore-based tech solutions startup, IMAST, has bagged the prestigious Best Sales CRM & Loyalty Solution Award at the India Business Awards 2025. This milestone is a testament to the startup’s dedication to innovative solutions and customer satisfaction. Founded by Akash Joshi and Ankur Pathak in 2016, IMAST has come a long way since its inception, with a client base of over 100 companies across various sectors, including automotive, FMCG, retail, electrical, and more.
The award-winning product, IMAST 360, is a flagship solution that has revolutionized the way businesses approach sales and customer loyalty. This cutting-edge technology enables companies to streamline their sales processes, boost customer engagement, and foster long-term relationships. IMAST 360 is a comprehensive platform that offers a range of features, including sales force automation, customer relationship management, loyalty programs, and data analytics.
The India Business Awards 2025, which took place recently, brought together some of the most innovative and successful startups and businesses from across the country. The awards aimed to recognize and celebrate entrepreneurial excellence, innovative products, and outstanding services that have made a significant impact in their respective industries.
IMAST’s journey began when Joshi and Pathak, both former employees of a leading IT company, decided to take the leap and start their own venture. With a shared passion for technology and entrepreneurship, they set out to create a solutions provider that would cater to the growing demand for cutting-edge tech solutions in India.
The duo began by identifying a gap in the market – the need for a sales CRM and loyalty solution that could be tailored to the unique requirements of Indian businesses. They spent months researching, developing, and refining their product, IMAST 360, which was launched in 2018.
Since its inception, IMAST 360 has been adopted by over 100 clients across various industries, including some of the biggest names in the country. The platform’s success can be attributed to its user-friendly interface, scalability, and ability to adapt to the evolving needs of customers.
Speaking about the award, Akash Joshi, Co-Founder of IMAST, said, “We are thrilled to receive this prestigious award, which is a testament to our team’s hard work and dedication. IMAST 360 is more than just a sales CRM and loyalty solution – it’s a game-changer for businesses looking to stay ahead of the curve. We are committed to continuing to innovate and push the boundaries of what is possible in the world of tech solutions.”
Ankur Pathak, Co-Founder of IMAST, added, “This achievement is a result of our team’s tireless efforts to understand the needs of our clients and develop solutions that meet those needs. We are proud to be a part of the startup ecosystem in Indore, which has provided us with the perfect blend of entrepreneurial spirit and support.”
With this award, IMAST has cemented its position as a leading tech solutions provider in India. The company’s future plans include expanding its product offerings, entering new markets, and continuing to innovate and disrupt the industry.
In conclusion, IMAST’s Best Sales CRM & Loyalty Solution Award at the India Business Awards 2025 is a significant milestone that reflects the company’s commitment to excellence and customer satisfaction. As the startup continues to grow and evolve, it is clear that IMAST will remain a force to be reckoned with in the world of tech solutions.