TCS becomes official AI partner for Paris Marathon 2025
The Schneider Electric Marathon de Paris, one of the most prestigious marathon events in the world, has announced its partnership with Tata Consultancy Services (TCS) as its Official AI & Technology Partner. This three-year collaboration aims to revolutionize the race experience by leveraging TCS’s expertise in artificial intelligence, data analytics, and digital innovation. The partnership is set to make the event more personalized, interactive, and accessible for runners and spectators alike.
The Schneider Electric Marathon de Paris, which will take place in 2025, attracts thousands of participants from around the world, including professional athletes, recreational runners, and charity runners. The event is also watched by millions of spectators, making it a significant platform for brands to engage with their target audience.
TCS, a leading global IT services company, will bring its expertise in AI, data analytics, and digital innovation to enhance the race experience. The company will work closely with the event organizers to develop cutting-edge solutions that will improve the overall experience for runners, spectators, and sponsors.
The partnership will focus on several key areas, including:
- Personalized Experience: TCS will use AI-powered analytics to provide personalized experiences for runners, including customized training plans, real-time tracking, and insights on performance improvement.
- Interactive Engagement: The partnership will enable spectators to engage with the event in real-time, using AI-powered chatbots, virtual assistants, and augmented reality experiences.
- Accessibility: TCS will work to make the event more accessible by providing real-time language translation, audio descriptions, and sign language interpretation, ensuring that all participants and spectators can fully engage with the event.
- Data-Driven Insights: The partnership will generate valuable insights on running habits, performance trends, and crowd behavior, which can be used to improve the event experience and attract new sponsors.
“We are thrilled to partner with TCS, a global leader in AI and technology, to revolutionize the Schneider Electric Marathon de Paris,” said Alexandre Van Malleghem, General Manager, Schneider Electric Marathon de Paris. “This partnership will enable us to provide a more personalized, interactive, and accessible experience for our runners and spectators, while also generating valuable insights to improve the event in the future.”
“TCS is proud to be the Official AI & Technology Partner of the Schneider Electric Marathon de Paris,” said K. Ananth Krishnan, Chief Technology Officer, TCS. “Our partnership will showcase the power of AI and technology in enhancing the event experience, while also demonstrating our commitment to innovation and digital transformation.”
The Schneider Electric Marathon de Paris is one of the most prestigious marathon events in the world, attracting top athletes from around the globe. The event is known for its iconic route, which takes runners through the streets of Paris, passing some of the city’s most famous landmarks.
The partnership between TCS and the Schneider Electric Marathon de Paris is a significant milestone in the world of sports and technology. It demonstrates the potential of AI and technology to enhance the event experience, while also highlighting the importance of innovation and digital transformation in the sports industry.
As the event approaches, fans and runners alike can look forward to a more immersive and engaging experience, thanks to the cutting-edge technology and expertise of TCS.
